The Robinson Nest

When starting my blog, I knew I wanted to create a blog name with maximum originality.

THE ROBINSON NEST

I first had to decide what my blog was going to be about and which goals I wanted to achieve. I Began by asking myself the following questions, after which I was best equipped to come up with and sort through all my blog name ideas:

  • Who is my target market?

  • Which writing style and tone of voice will I use?

  • Who are my competitors and how are they going about their blogging strategy?

Additionally, I thought about the motivation behind my blog. My name needed to tell my blog’s purpose + niche.

In hindsight, there were several super tender life moments where I felt a bigger picture than what I was living day to day. Sitting with my sweet Samuel, living life as a single mom, etc. My mind thought I was thriving, my heart knew I wasn’t. I knew deep down I was holding on by a very very very thin thread. What is it about these living on a prayer moments where we are pleading we make it to the next fuel station – that the real transformation happens? Life is put into perspective. What is it about these monumental moments that take us to the deepest place of understanding. Somewhere in that space, I gave myself full permission to create a healing space. To share with the world. To become vulnerable. To analyze what my purpose was going to be on + off line.

I started thinking of our home as our little safety nest. And having the last name Robinson, I figured I could play around with that. I wanted to create a safety nest for others to be able to come and feel supported.

What better way to claim something yours than putting your name on it? I felt using a name Samuel + I share would allow people to immediately know me as the person and Sam as the reason behind the blog. I needed it to feel personal.

The Robinson Nest gives myself time to breathe + align my goals as a human being, as a mother, as a friend, and as a business owner. I am truly here fighting to be the friend to myself that I am to others. To love myself EXACTLY as I am. Self love feels cliche + is a phrase that is thrown around everywhere nowadays, but it’s special to me. It’s easy to talk about, hard to do. But I am here – because I love to write + want to prioritize showing up authentically online. I want to show up as me. A typically boring, soft hearted, soft spoken woman who loves – as myself. Because I know there is room. I’ll always be a work in progress. A recovering perfectionist people pleasing softie. But trust me – I’ll still be me as a granny just out here chipping away at the deep soul work BECAUSE It’s the soul work that makes life worth living! If you ask me!

In the end, I realized there was nothing wrong with naming my blog using my real name; it helped me feel unique and real. However, I knew it might be difficult for first-time readers to know what my blog was about by the title alone. I weighed the pros and cons and made the best decision for me.

. . .

I LOVE YOU if you’re still here. I love you if you have moved on. I can’t promise I will be able to always keep up on posts – I am a one man band around here. But that don’t matter. I am grateful for the path I’ve taken to get stronger. For my time away in finding my footing + grounding myself in the things that have always mattered the most to me. So whether you’re going through the thick of it, thriving, or both – you’ve got a friend in me. We got this!